EthicsLab Limited is a United Kingdom software studio. We build and ship our own apps — and help other teams design, develop, and audit software that's secure, private, and a genuine pleasure to use.
Independent & privately held · Built natively for Apple platforms
We don't just consult — we ship. Everything we make is held to the same bar we'd want as users: private, honest, and delightful.
Your honest food coach. Snap a photo of your meal and Wisely estimates calories and macros in seconds — then tells you the truth, not what you want to hear. Built natively for iPhone, iPad, and Apple Watch. No ads, no third-party tracking.
Visit wisely.fit
Clipboard history for the Mac menu bar. Notes, links, pictures, and colours land on today’s page and stay in a file on this Mac. No account, no sync, and nothing you copy is sent to us.
Visit getcopybook.shop
A private posture coach for the Mac menu bar. Sitwise notices when your sit drifts from the position you saved, and it keeps a clock for time actually spent in the chair. Camera frames stay in memory on your Mac — no account, no cloud, and no saved frames.
Visit sitwise.fit
A private hydration habit tracker that pairs reminders with a fresh Sip Selfie or Glass Shot. Follow daily goals, streaks, and seven-day insights, with optional Apple Health and Apple Watch support. Core features work offline, with no account, ads, analytics, or photo uploads.
We're always prototyping. New products from EthicsLab follow the same principles — useful, private, and crafted for the platforms they run on. We'll announce the next one here when it's ready.
Get in touchThe same hands that build our products are available to yours. From our London studio: iOS development, security reviews, and technical advisory. Engagements are scoped, senior, and pragmatic.
End-to-end design and engineering of native iOS, iPadOS, and watchOS apps — plus the backends behind them. From first sketch to App Store submission.
Independent reviews of your application, infrastructure, and data handling. We find the gaps before anyone else does and hand back a clear, prioritised plan to close them.
Architecture reviews, technology choices, privacy-by-design, and shipping strategy. Senior guidance for founders and teams who want to build the right thing once.
Need momentum without a full hire? We embed as a small, senior product team — design, build, and ship alongside you, then hand over cleanly.
EthicsLab exists to prove software can be useful and respectful at the same time.
EthicsLab Limited is a privately held software company registered in England and Wales under company number 16870606. We design, build, and maintain our own consumer apps, and we take on a small number of client engagements where we can do work we're proud of.
The name is the brief: technology built with care for the people who use it. That means privacy by default, no dark patterns, no advertising trackers, and code we'd be happy to have audited.
Whether you want to talk about a product, an audit, or just compare notes — we read every message.